In 2016, 81% of Australian businesses are implementing some sort of digital marketing strategies. (true story)
Even though that is a decrease from last year’s statistics, it still means the majority of your competitors are online and implementing digital marketing strategies. And that’s by far an overwhelming number.
The main goal of content marketing is not to drive sales, but rather to increase brand awareness. Digital marketing keeps businesses top of mind so when the moment comes for a lead to turn into a customer, they will make the purchase from the first brand they think of.
But if most of your competitors are already out there in the digital world, where does that put you? How can you reach your target audience in an environment where the competition is so high?
It all lies in finding your unique voice and broadcasting it to your unique people.
That’s not going to be easy.
Sometimes, it takes brands years to learn how to properly communicate their message online. And that is ok. We can only learn through trial and error. The important thing is to be able to reach a result: to mould your message to your audience’s expectations.
Some say that competition doesn’t really exists. Only the idea that there is someone chasing off your clients for another deal exists.
Online, even though that is the place where most of your competitors are, you can still craft your own style and be authentic. After all, this is what digital marketing is all about.
Work with a digital marketing team who can lead the way to innovation, and put the idea of competition behind you. Discover Digital Marketing Concierge here.