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0:14 – How to bring the attention to your marketing subject through video sharing
0:58 – Simple tips to improve your video sharing marketing technique
——–> 1:19 – Creating playlists
——–> 1:38 – Sharing relevant content
1:55 – Making the most out of your database
——–> 2:25 – Using auto-responder software to boost your e-mail marketing campaign
3:23 – When to up-sell and when to down-sell; why down-selling should not be ignored
4:41 – Outsourcing and using various tools for systemizing
——–> 5:35 – Passing your automation knowledge to others!
Hi my name is Fiona Soutter from Super Savvy Business and welcome to our business news update!
0:14 – How to bring the attention to your marketing subject through video sharing
One thing that is becoming more and more successful in the online world is the use of video marketing. If you’re not already using video marketing as part of your online strategy then I highly recommend that you consider it. Video marketing allows you to teach by doing and sharing and it allows you to bring attention to your marketing subject.
You can pose the problem and reveal the solution in a very concise, informative and entertaining manner. As a result of that you keep the viewers’ attention for longer and thus keep people on your website for longer. The whole point of video marketing is to condense information in a way that is easy for people to consume and to provide good quality information that people are actually interested in.
0:58 – Simple tips to improve your video sharing marketing technique
A few tips for your videos though. Make sure they are crafted to attract not just people but also search engines. And you can do that by ensuring that you have keywords perhaps in the titles of your videos and in your descriptions. And if you’re uploading videos to places like YouTube you can also upload a transcript which has the keywords embedded within the words that you say.
—–> 1:19 – Creating playlists
The other thing to think about with your videos, especially once again if you’re using You Tube is to create playlists. That means videos that are related to one another in one single playlist. You’re more than likely to have people watch second and third and even fourth videos if other videos are related to the one they are currently watching.
—–> 1:38 – Sharing relevant content
Finally make sure that the videos are relevant to the traffic that you’ve actually sent to them. So make sure that the keywords and descriptions and the title of the video are actually relevant to the content of the video. Otherwise you are going to find people just aren’t going to watch them.
1:55 – Making the most out of your database
One of the things that have come up this week in the Savvy Mastermind Program is the need for people to follow up with their database. We have been talking about how important it is to stay in touch with your database. So in other words once somebody does business with you don’t just let their contact details sit on a database and go stale.
Now it’s quite easy to stay in touch with people. You can do it through e-mail, through monthly newsletters, through video updates just like this one – there are multiple ways.
—–> 2:25 – Using auto-responder software to boost your e-mail marketing campaign
And if you have an auto responder – that’s a piece of software that you can subscribe to on a monthly basis, that will actually allow you to pre-load e-mails that are drip fed out to your database however frequently you want them to be drip fed.
What this allows you to do is to actually nurture your customers so when they are ready to buy you are the one that is going to be most likely in the front of their mind.
Keeping in touch with your database also allows you to re-activate sleepy customers. Those are the customers that have been around for a while but maybe not done business with you.
One thing that I would like to stress though is that if you are going to stay in touch with your database, make sure you always come from a space of providing education, providing good quality information – so you’re not just trying to sell to them all the time. And what you will find is that by nurturing your database in this fashion you are going to naturally build the ‘know-like-trust’ factor and people are more likely going to want to do business with you.
3:23 – When to up-sell and when to down-sell; why down-selling should not be ignored
Another thing I would like to touch on this week is the whole idea of up-sells and cross-sells. The essential model is based on the fact that people come in at the low price products and then you up-sell them into the more expensive ones.
Let’s say for example I’m walking past a shop and I see some bed linen that I really like so I go in to buy a set of sheets. But whilst I’m in there I decide that I also want to buy the accessories that go on the bedside tables, the doona, the pillows, and by the time I walk out of that shop I’ve actually bought the bed and the bedside tables as well.
That’s an example of up-selling.
However, what I would like to touch on is the idea that down-selling should not be ignored. So let’s say for example someone comes in at your highest priced product – don’t forget to down-sell to those people as well. You may down-sell them at the point of purchase of the high price product, but you also may down-sell them throughout the old relationship building process.
So this is quite a profitable way to build business and to increase your dollar value with your clients. Make sure that you don’t miss the opportunities to have a down-sell on your customers even if they’ve bought your most expensive product.
4:41 – What can you systemise in your business?
The final thing I’d like to touch on this week is to encourage you to think about what you can systemize or automate in your business. This is going to help your business to flow and allow you to be more productive. There are so many tools out there that allow you to automate different parts of your business so have a close look at the diff tasks you do on a weekly or daily basis – the repetitive tasks – and see how they might be able to be automated using software for instance.
Another thing I encourage you to do is to look at where you can systemize your business and then possibly outsource certain tasks to other people – the repetitive tasks that don’t necessarily have to be done by you. Once you have systemized them it makes it a lot easier for you to be able to pass those tasks on to someone else within your team or perhaps even to outsource to an off-show person that you can employ.
——–> 5:35 – Passing your automation knowledge to others
So if you do have things that you use in your business to automate please leave your comment below – I’d love to hear and I’m sure our listeners would love to hear how you’re automating or systemizing your business.
My name is Fiona Soutter and we’ll see you in next week’s business news update.