Hi, Fiona here. This video is going to show you how you can use Feedly as a way to look for content ideas. I’ve logged into my Feedly account and I want to show you these 3 different ways you can look for content. We are going to click at the top here where it […]
E13: How Can You Market To Mobile Users Using Mobile Apps? (with Brian Duffy from Webflex)
How can you market to mobile users? A lot of people know that I’m a big fan of mobile websites. But my guest today almost made me change my opinion. To discover the things he told me, you can click the ‘Play’ button above and listen to the podcast… or read this article. The mobile […]
E11: Fiona Soutter Answers: How Can You Learn More About What Google Loves On a 101 Basis? (With Email Marketing Expert Kurt Johansen)
One of the questions I hear from people I meet is, “Why is content marketing so important since SEO is still about linkbuilding?” I mean, people are very confused on how content is directly influencing their website rankings. So if you’re wondering about Content Marketing strategies, what are the white hat link building strategies, and how […]
E10: How Recent Google Algorithm Changes Impact Keyword Research – With Brent Hodgson (Founder Of Market Samurai)
Do you understand how keyword research works? Are you using keyword research tools to decide upon the best keywords to rank for? And then… when you know your keywords and you start using them in your business… how do you promote your website to rank for those keywords? If you want to know more about […]
Best 404 Pages Ever & Why Google Loves Them
00:35 – Identifying a 404 page 01:10 – Creating a good quality 404 error page 01:55 – What is considered a good 404 page? 02:35 – Lessons about 404 pages we learned from Google 03:05 – 404 pages examples that you can use as inspiration Want more in-depth information? Join me at the Ultimate Web […]
E9: The 10 Rules Of Thumb You Probably Didn’t Know About Website Conversion (Eagle Waves Radio Interview)
In today’s episode: 01:02 – How long do you have to keep people on your website 02:40 – Conversion Rule 1: Craft compelling copy 04:33 – Conversion Rule 2: Make it easy for search engines 05:40 – Bonus: Make sure your website loads quickly 07:15 – Conversion Rule 3: Collect leads, don’t waste them 08:50 – […]
It’s Time To Get Your Website Mobile: Almost A Quarter Of 2013 Internet Usage Comes From Mobile!
0:13 – What numbers say about smartphone internet usage 0:52 – I’m an e-commerce: do I need a mobile website? 1:42 – I’m an informational website: does it pay off to go mobile? 2:13 – You don’t have a mobile website if it does these things 2:40 – Solution 1: Make your website responsive 3:37 […]
E7: What Is Content Marketing? Why Should You Care?
I think it is fair to say that content marketing is now one of the main players of the online world. But what does content marketing really mean? How can you apply it in your business and what results will you get? Last month I was interviewed on Eagle Waves Radio and this was one […]
Under The Loop: Google Authorship (Or The Road to Robo-Sapiens)
In this article I am going to explain what Google Authorship really is and how it came to life. You are going to find out why Google is placing so much emphasis on Author Rank and how they are planning to make use of this markup in the future. Whether the authorship is related to […]
ATTN Business Owners: Time To Get Mobile Ready!
0:22: Morgan Stanley Research reveals trends on mobile internet use 0:41: Are you making your customers pinch and scroll??? 1:05: Basic features people want on a mobile website Hi Fiona Soutter here from Super Savvy Business and we are live here at the Ultimate Web Blueprint workshop in Sydney. In a moment we are going […]