Internet marketing, or webvertising is marketing done on the internet: on websites, through e-mails and wireless media. Fiona Soutter’ Super Savvy team has its own internet marketing technique, the blog Mumpreneurs Online.
Established in 2011, its main goal is to give practical and relevant tips to women, especially mums who want to launch their online businesses.
Mumpreneurs Online came to life after Fiona Soutter herself gave up her job as a teacher in order to be able to stay at home with her three wonderful children. And because she saw it’s not impossible to stay at home and still bring money to her family, she’s now encouraging mums all over Australia to do the same: on the blog, mums can find free, helpful and practical tips for managing home-based businesses.
Fiona noticed that women no longer have the power to pursue their CEO aims the moment they become mums. Mumpreneurs Online is Fiona’s advice for mums to never give up, never let down their professional careers.
In order to remain successful professionally, Fiona suggests going online: it allows mums to stay at home and take care of their children but at the same time mums are intellectually stimulated and feel worthy.