What’s an easy way to come up with amazing graphics for your blog post? How can you entice your social audience with mouth-watering images? Is there an easy way to create unique images for your special offers?
Creating visuals for your social media posts is an absolute must for keeping you at the top of your social networking game.
Why are images so important?
The idea of visual marketing goes beyond searching for an online image and then using it on your social media update. Although I’m sure you will not feel tempted to add a cooking blog image to your content marketing page, it is important to find just the right graphics for your post.
There is an entire psychology field dedicated to the world of visual perception, explaining exactly how an image impacts the way we think and how it determines us to take action. In this case, you want the reader to feel an emotional connection with the image and relate to what the article is talking about.
Creating your own visual marketing brand
Using your own images to share on social media can have a very powerful effect on boosting your online presence. When you create your own graphics you identify yourself with the brand’s message and direction. People are able to recognize your posts on social media and connect the style of graphics, the logo or the signature to your business.
Working with a graphic designer will help you achieve the visual style that you want but make sure you get to keep your own personal view of the matter.
How to create your own, amazing graphics
When your social media followers see your posts, they have to identify it with your brand. That is very important because it helps creates brand recognition and allows users to trust that the article they are about to read is something they will enjoy. It’s all about trust and familiarity.
There are three things that your images have to respond to in order to catch your reader’s attention:
The images need to be informative – inspirational – funny.
The graphics that you create have to resonate with the content of your article. No surprise here… but be careful about the nuances of each picture you want to attach and what type of message it sends to the reader.
Because it all comes down to psychology – the image speaks to the brain, so make sure you know what you want the image to say!
Free tools to create inspiring images
If you don’t have the time or the resources needed to create your own visual brand, there are a lot of other useful tools that can help you create amazing graphics.
Take a look at picmonkey , canva or fotor. These are some of the best photo editing websites that let you create engaging images for free. It represents a good alternative when you are working on a tight budget or tight schedule; they are also very easy to use.
Do you need help coming up with unique graphics for your online brand? How well is your digital marketing strategy performing? If you could use a helping hand crafting a solid strategy plan, then check this out