Name: Lilla Bara
Position within Super Savvy Business: Video editor
“I wanted to do something bigger,” says Lilla as we begin our interview. She has been working as a multimedia editor ever since she finished University.
Now, she works with Super Savvy Business as a video editor and she is also very passionate about her freelancing career.
What was Lilla doing before she joined Super Savvy Business?
Lilla graduated from the Multimedia University, where she learned the ins and outs of working with video editing and promoting multimedia content for marketing and journalistic purposes. Her first job was at a local TV channel as an editor.
Smiling, she remembers about her time there: “One of my major works was a documentary series about my hometown, Oradea, a more than 900 year old town with a rich culture and history.”
She is very fond of her hometown, but she highlights that the documentary she created for the local TV channel was also an international success.
“The documentary was aired at the TV channel I was working, but it was also picked up by a Hungarian TV channel that focuses on broadcasting cultural and historic documentaries from all over the world,” Lilla explains.
This experience encouraged her to join a national TV channel where she occupied the role of an image editor. She was mainly responsible for the technical side of things that was being done in the background, which included:
- Supervising live broadcasts
- Computer maintenance
- Technical maintenance advisor
“The studio was quite old,” Lilla remembers, “so at one point we had to move into a new one. I was very excited, because it gave me the opportunity to participate actively in the planning of the new studio!”
Giving up the TV and embracing the idea of running a personal business
Working as part of a team at the national TV channel was not very rewarding for Lilla, as she felt she could do more… and do better. “I wanted to be part of something larger,” Lilla says, “or at least something that would give me a feeling of freedom. I was always interested in editing, so my new plan was to continue editing videos on my own. Like a small one-person business.”
The thing she loved most about her career as a freelancer was the communication she had with the clients. According to Lilla, she is always the happiest when she sees her customers satisfied with her work. “It gives me a nice feeling, it is a beautiful moment when I find that my customers appreciate the final product.”
“There is something magical in catching people’s tempo”
As Super Savvy Business specialises in delivering premium content marketing services, video content is an essential element of our campaigns. Social video marketing isn’t just a trend or one-off effort. Today more and more companies are starting to realise the importance of integrating videos regularly into their social media marketing strategies. Video marketing is no longer confined to YouTube, but is also popular on Vine, Snapchat, Instagram, Facebook and Google+.
Therefore, having a talented video editor on the SSB team is a vital ingredient to the success of the campaigns we roll out for our clients. At the beginning of 2015, we trialled several candidates to fill the role, but we were starting to think it was an impossible mission because after a few failed attempts, no one seemed capable of taking on the job.
But then good fortune smiled on us and we discovered Lilla – a capable, talented and passionate video editor.
Lilla is a very calm person, which immediately recommended her as a good fit for the team. Her work is immaculate and she is admired for her ability to incorporate beautiful elements in the videos she edits – elements that are not necessarily a requirement, but make the videos even better.
“I always enjoyed finding things in common with the people I was filming,” Lilla remarks. “With video editing, it is mostly the same thing. There is something magical in catching people’s tempo, their way of interacting with each other and with the camera.”
Lilla strongly believes that, in order to become a good video editor, you need to be a passionate video editor first.
As she talks about her skills and expertise, she highlights that she likes to be challenged with every project. She explains that, with some projects, the raw material is not always the best, but her favourite part is the transformation she can apply to such a piece of content. “I think it is very important to use our resources in an ingenious way,” she says.
“I try my best to always deliver video edits where you can see the attention to details – even if the raw material is scarce. This is, in fact, the true challenge of video editing: taking something that is ‘meh’ and making it ‘wow’”.
Lilla found a great team to work with at Super Savvy Business
As she is quickly heading towards celebrating her first year at Super Savvy Business, Lilla declares the things she loves most about working with the rest of the team are the new challenges, and the variety of opportunities for experimenting with video editing. She also appreciates being given the opportunity to work with an international team.
With a particular liking for Super Savvy Business’ clients, Lilla knows she landed in the right place. “[Working with Super Savvy Business] helped me discover how much I love to be working with Australian clients who are amazing professionals and so good at what they do. These people are an inspiration to me,” she says.
When she is not working, Lilla…
…spends her free time in the heart of nature.
She is a very active person and loves to hike. The mountains are her calling, and she never misses a chance to spend her time out in the wild.
She is also a passionate cyclist. Lilla participates in various cycling competitions and orienteering contests.
“These competitions strengthen my physique, which feels amazing. I like to test the limits of my body,” she highlights, “and see where it can take me. At the same time, with the orienteering contests, I challenge my mind’s resistance – it’s tough, but it’s worth it every time.”
Lilla has been a member of a local hiker guild since 1997, she is involved in organising tours and trainings in nature, but she also undertakes various projects in her hometown, such as photo exhibitions. She recently organised a photo exhibition with the theme “There is beauty in hiking”.
As she puts it, “For me, community life means a lot, and I love to be part of it.”
Lilla is a very talented video editor, a true professional in her job, and at the same time a very passionate nature lover. If you want to work directly with Lilla, you can do so by accessing the Digital Marketing Concierge service.