Have you found yourself in the position of not knowing how to make your followers engage with your posts? Sometimes the best ideas are simple and catchy!
As big brands (and not only!) proved it time and time again, sometimes simple content is the best idea. So use these 10 simple content ideas in your online marketing plan. You can implement them at any time of your social media activity – especially when you have to post something, but you just don’t know what.
1. Ask Questions
Questions give users the feeling that they are being listened. People are more receptive when they read a question, they are more likely to respond and engage in talks on your social media post.
What is more, questions prove to your followers that your are there for them. That you care about their opinion. Plus, this post type also gives you the opportunity to learn more about your audience and how your audience interacts with your brand.
It is time to consider having questions in your social media posts.
2. Post Humorous Content
Things get much better when you have a little humour in your life. Social media is all about having fun.
Same goes if you are a business owner posting content on social media. Your humourous content can determine your followers to engage with your content asap.
3. Show off your personal side
Showing your personal side makes followers and potential customers trust your business more. This way people get a peek into your life and they get a sense of knowing you. If you are a marketer you can post photos of “behind the scenes”, or if you are a business owner show them how your life looks like: photos of your desk, workplace, and so on.
4. Inspirational Quotes
Everyone loves inspirational quotes. From teenagers, to adults, marketers, and business owners, everyone posted at least one quote throughout their existence on social media. Quotes are the boost you need when reach is low and when engagement could use a little push.
Consider posting more inspirational quotes, because they are very popular and they attract more people to your page. Plus, if followers really like the quote they will share it, so your Page can actually reach even more people.
5. Repost evergreen content
Some of your content might be relevant now and still relevant one month from now. Or one year from now. That’s why it’s called “evergreen content”: because it never gets old.
So when you don’t have any new pieces of content to post you can choose an evergreen article. A piece of content that is always relevant is a good reminder for those who read it the first time. It’s also a nice opportunity for those who didn’t see your post the first time to click on the link and read it now.
6. Curate Relevant content
Content curation refers to the process of collecting, arranging and sharing relevant links on your page that are coming from third party websites. If you find content from blogs or social accounts that you think your readers will read, collect them in an Excel file and share them strategically.
Offering valuable information will always resonate with your public and will make your followers trust you.
7. Instant photos
You know that saying: a picture is worth a thousand words? It is like that. People are interested in seeing photos that are taken and shared on the spot, when the action takes place.
Take pictures of what’s going on the streets, in your office, and other places you think are relevant to your audience. There’s no doubt that your followers will engage with your content!
8. Call to action to promote your existing services (even if you don’t have a special offer) and boost your social media content engagement
Using a call to action is an efficient way of promoting your business to people. Whilst social media should not be used to be overly promotional and constantly selling your business to your followers, from time to time you can put a CTA in your post to turn people from followers to clients.
9. DYK content
Did You Know posts are powerful because they combine 2 core elements: The Question (that arises curiosity) and the Promise (that readers will learn something new and interesting).
More importantly people tend to remember them easily. If they remember your posts and your services it is more likely to become your clients, or at least stay engaged with your content.
If you haven’t posted DYK graphics yet, this is the time to do it. Choose interesting facts about your company, or about the products/services you are selling and start creating your own DYK content.
10. Research and statistics – even if they’re funny!
Research and statistics make for some interesting content to chunk over lunch break. People trust things that are scientifically proven. Maybe they don’t always have the patience of read all your content, but they will surely look at the graphic representations of the stats you share.
So, make sure you use graphics to help your followers visualize statistics. And if you find some funny stats, post them as well.
So there you have it! Our top 10 ways to improve engagement in social media. Whenever you feel stuck about what to post or what to write on social media, remember these 10 simple ways and for sure you’ll manage to post something easy and worth reading.
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