There are lots of tools and practices to help you keep track of social media updates in 2017. If you’re looking for ways to renew your strategy, this might be the right time to up your social media game.
Below is a short yet comprehensive list of best practices for social media marketing in 2017.
1. Research top trending hashtags
Hashtags are gold for marketers. These are the fastest and easiest way to search for trending topics on social media.
You can create a list of top trending topics in your Twitter stream. This means that the next time you search for news and updates, you will have all the top trending hashtags just a few clicks away.
How to do it on Twitter:
- Search the hashtag you are interested in using in Twitter’s search bar.
- Save your search by tapping the gear icon and select “Save this search”.
Next time you want to use the same search terms, go to your Twitter search bar. You will be able to select your saved search and quickly find out the latest news using your hashtags.
How to do it on Instagram:
- Head to the Explore Tab in your Instagram account. You can search for the terms or hashtags that interest you, like “social media” or #socialmedia. Your search results will contain all the latest news and updates with the keyword or hashtag you used.
2. Identify and follow social media influencers
Get in touch with top influencers in online marketing. They all hang out on social media (Twitter especially). They initiate discussions and join in the latest social media news conversations.
Chances are, if you’ve already made your list of top trending hashtags, you can easily identify a few of them right now.
Tip: Identify the top influencers in your field. Make a list of the ones you want to follow and follow them!
Bonus Tip: Don’t be afraid to start a conversation or ask questions. Social media is not always about getting information, it is also about networking.
3. Use Google Alerts
Google Alerts is a useful tool to stay up to date with the latest in social media. It works by sending you email alerts when new content is posted on a topic of your interest.
Google Alerts will send you regular updates from your top influencers or topics, depending on your settings. You can customise your alerts based on your preferences.
Advice: Set your alerts to “Once a day”. This way, your inbox will not get cluttered with useless nonsense. It will be easier for you to get a daily or weekly digest that you can go over during your breakfast.
How to set up Google Alerts:
- Type your search term into the Google search box
- Set up the frequency of your alerts.
Quick and easy!
4. LinkedIn Groups
LinkedIn offers the possibility to connect with social media professionals.
On LinkedIn, you can find groups where people discuss online marketing news and trends. It shouldn’t be hard to find them. You can use the search bar and simply search for “social media marketing groups”.
Or you can try some of our suggestions:
- Social Media Marketing
- Social Media Marketing Strategies for Business Professionals
- Social Media Today
5. Social media blogs
Ongoing professional development is essential to your work as a social marketer. Social media provides many amazing opportunities for you to increase your online marketing knowledge -just by knowing where to look.
Blogs are a powerful learning tool – and they’re entirely free.
A blog is the place where social media leaders share their input, tips and tricks. Identify a few social media blogs that constantly share valuable content and subscribe to their newsletter.
Tip: Unfortunately, it’s easy to lose track of time when scrolling through blogs posts to find the right information. Create a special folder with all your bookmarked content. Set aside half an hour (or any amount of time that is convenient for you) to read your saved articles.
This way, you will be able to focus on what you’re reading, take notes and maybe come up with ideas you can implement.
Here are a few websites you can start with:
6. Attend social media conferences
Conferences provide the perfect environment to meet other social media professionals face to face. Embrace the opportunity to approach others, give them a handshake and introduce yourself.
No social media interaction can beat that.
A great alternative to face-to-face conferences are online conferences and webinars. It can be a more convenient option for a couple of reasons:
- You can often listen to the recordings in your own time and at your own pace.
- Even webinars that attract a fee are usually cheaper than the costs involved in attending a conference.
Suggestion: INBOUND is a social media conference that covers social media trends and hot digital marketing topics. You can follow their 2017 content using the #INBOUND17 hashtag.
7. Social media podcasts
Podcasts have been around a very long time. The main reason for their longevity is due to their convenience.
You can listen to your favourite podcast just about anywhere- while waiting in line at the supermarket, while driving or even working out at the gym.
Here are a few social media podcasts you can subscribe to:
Remember, used in the right way, social media can have tremendous benefits for your business, start-up or brand. Our team of specialists is here to offer you expert advice and create online marketing strategies that are specifically tailored to suit your business’ needs.
Book your free 1:1 session with Fiona Soutter and identify the most appropriate social media practices that will boost your online brand today.