Hi, Fiona here. This video is going to show you how you can use Feedly as a way to look for content ideas.
We are going to click at the top here where it says, “Content” and… “content marketing” is a topic that I might be interested in following. So I can do a search for the term “#contentmarketing”. Notice I have to take the gap off between the two words and I have to put a hash in between.
Now I don’t currently have any feeds for content marketing as a topic, so I can go down to tracking tools and I can follow content marketing on Google, but also on the News or in YouTube.
So let’s just have a click here and look at Google and see what comes up for content marketing. I can have a look and see if there is anything particularly that’s going on in the News… I can have a look at YouTube for videos that are related to content marketing as well.
If I want to see what’s specifically happening in the News I can just click on News.
Now there are other ways that you can also look for content; you might have a news industry website you want to follow or a market leader who is someone who always comes out with content ideas and perhaps you want to be able to comment on. Put the URL of that website in here:
So for instance, I follow Google’s Matt Cutts, and he has a blog. I might put his URL in here and click to add that content. And you can see there are some ideas and things that are already coming from Matt Cutts and I can add that into the feed.
So add this source into your Feedly, and I can select to add it as a must-read, I can put it down as SEO. And click Add.
This is a great way of getting content to come to you rather than you going out to find it yourself. It’s all about trying to save you time. Over the coming months you will probably set up several feeds for several different keyword phrases and for different websites that you want to follow.
I hope you found this video helpful in helping you to find out ways that you can come up with ideas for your own content.