If you’ve been wondering about the latest in the SEO world, here are some headlines I picked up from the last few weeks.
1. Matt Cutts & Google Spam Team Go After Large Guest Blog Network
Today we took action on a large guest blog network. A reminder about the spam risks of guest blogging: http://t.co/rc9O82fjfn
— Matt Cutts (@mattcutts) March 19, 2014
Remember how a few weeks back Matt Cutts announced that guest blogging is considered a spammy practice?
To prove Google is not joking around, they have already started taking action against spammy blogs. Although there is no mentioning about the specific website that was “taken down”, I’m sure a few people’s websites’ rankings dropped over night….
There is a hunch about which website was targeted, but nobody’s 100% sure yet.
2. Mobile Search To Overcome PC
Search This Year
Is your website mobile friendly? Can people access your website from a PC, a tablet, a smartphone or other devices?
Once again, Matt Cutts draws the attention of online business owners on the importance of having mobile-friendly websites. According to Cutts, it is possible that mobile search will surpass PC search this very year. Although it was not an official statement, and Cutts used the phrase “wouldn’t be surprised to”, it is more than enough proof that mobile is must.
Google’s official position on this is not aimed towards creating a duel between mobile and PC. Rather, it seems that they are trying to encourage business owners to focus on creating a cross-platform experience for users.
What is more, considering the impressive statistics of mobile vc PC usage, it is easy to see why we shouldn’t “be surprised” if mobile surpassed PCs: there are about 2 billion PCs in the world, and about 5 billion mobile devices.
3. A New Webmaster Academy
Do you want to learn more about Google, SEO and keyword research?
Although this is not fresh news, I thought you may be interested in knowing that there is a new Webmaster Academy course available. There are 3 main topics that the Academy focuses on this time:
Creating a website centered around your audience (here)
Learning to see your website the way Google does (here)
Learning to communicate with Google (here)
Now is your turn…
- Have you already completed this online course? What’s your opinion on it?
- Do you think it helped you and your business? Why? And how?
- If you haven’t completed the Webmaster Academy… do you think it would be worth your while?
Leave your comments in the comments area below…