- 00:45 – Who are Tyrone and Justin?
- 04:01 – A $100,000 conversion video
- 04:45 – What Nick Leeder says about video marketing
Video Marketing Tips:
- 06:00 – This is what video creation starts with
- 07:40 – The (not-so)-secret formula that gets you leads
- 08:45 – The role of a pattern interrupt
- 10:20 – How to develop the Know-Like-Trust factor in your videos
- 11:47 – Can you integrate social proof in your videos?
- 14:10 – Coming up with a laser-target focus video script
- 17:00 – When & How to mobilise your viewers (CTA usage)
- 19:27 – Creating a video for a landing page
- 20:43 – Does a serious business need a… ‘serious’ video?
- 22:35 – Highly converting CTAs for your optin buttons
- 24:35 – Setting up your studio: using simple stuff to get great results
- 26:32 – 4 video editing software you can use as a newbie
- 27:50 – I use video editing live at the Ultimate Web Blueprint workshops
- 29:20 – Scared to get in front of the camera? The one BIG tip that helps
- 31:30 – Who do people want to see in videos?
Transcription starts here:
Fiona: Hi, it’s Fiona Soutter from Super Savvy Business and welcome back to this week’s podcast interview. This week I am very lucky to bring in two experts, their names are Tyrone and Justin – and these guys are the go-to guys when it comes to video marketing.
Look, I brought them in because I just finished recording the home page video for my lead magnet on the Super Savvy Business website. It was a really really good process that we went through and I felt that it would be really beneficial to our Super Savvy Business community to hear about the process that we went through so you can learn more about how you can implement these same strategies into your business.
So, first of all, I’d like to say ‘Welcome!’ to Tyrone and Justin!
Tyrone: Thanks very much for having us on!
Justin: Yeah, cheers, thank you very much, Fiona!
Fiona: Now, you guys have been in the internet marketing world for over 6 years now, and I know that – you know – as I mentioned in the introduction, you have really niched down into becoming experts, uh, in video marketing. Can you, maybe tell us why did you decide to do that?
Justin: …me? Uh, okay.
(the others are laughing)
Justin: Tyrone just sort of pointed at me for all of the listeners out there who … can’t see us out there, but yeah, basically, it was… I kind of got forced into it because I used to do a lot of affiliate marketing and Tyrone knows the story but… I used to drive a lot of traffic through AdWords and I used to promote stuff like the Acai berry, which was really hot a couple of years ago, because it was on Oprah and everything, but turns out it’s actually a scam.
Sooo… basically, overnight Google figured out that the Acai berries aren’t proper – you know, I didn’t know it at the time either, but yeah, Google caught it on real quickly and they banned my AdWords account. So… I, yeah. And at the time I didn’t have a proper business either; I wasn’t building lists, I was literally driving people toward a landing page to sell stuff to someone else.
So when that stopped, I had to find a different way to get into it, so I tried Twitter, I tried Facebook, I tried all the free sort of traffic because I didn’t want to rely on paid traffic anymore… I’m not very good at Facebook, I’m not the type of person to update posts and tweet, and stuff like that…
YouTube really worked. It got a lot of traffic and as you were mentioning before, got a lot of conversion.
So that’s how I kind of got into it. I know Tyrone’s story is slightly… it’s kind of similar…
Tyrone: We kind of came together at the end of the day to put together the video side of things. I originally started off in marketing, on outsourcing. I talked about a topic on outsourcing and I was having a very popular channel, and also had my own channel – TyroneShum on YouTube – which now I think we’ve got it combined with a total close to a million views across the channels the channels…
Fiona: Wow, that’s pretty impressive!
Tyrone: Thank you (laughs). So that’s been doing really well. So I came from that background and I was already started on outsourcing, talking about and showing people how to outsource their business because that was a really big-big need. And when I started out there, there is a lot of potential to show people what to do. And then from there we kind of got to… you know, people asking us about videos, and that was a more popular topic. So we just decided, ‘alright, let’s get together and create the 5 Minute Video Marketing Channel and also help our corporate clients, which, coincidentally, that’s where Justin came in to.. to the channel.
Justin: Well, I suppose, yeah, before we started the channel and everything, what made us aside to work together was… when I came back to Australia after living overseas for a bit, one of the companies over here had seen my stuff on YouTube and they wanted us to do… they wanted me to make something similar for them. I knew Tyrone through church and I knew that he was also into YouTube and stuff like that.
So I asked him, ‘if you wanted to join with me on this project’. We made this video, which is a conversion video (which we will be talking about later on) and it got really good results for the client. Basically, that video made about $100,000 in a year.
Justin: And within… basically, within a week they knew that they were going to make their investment back pretty much immediately, so…
Tyrone: Yeah, pretty much
Justin: So they ordered another 6 videos from us, and now they have probably ordered at least, I don’t know…
Tyrone: Probably over 100 videos, easily, you know, that just comes in every week kind of thing, so that’s why (Justin laughing) they are coming to us to do videos and that’s where our success has been and we continue to do that for clients and ourselves as well.
Fiona: Anyone that has been around me for a while will know that I talk about video a lot. It’s a very relevant topic for business owners and anyone wanting to develop a strong online presence. Uh, you know, last year I went into Google headquarters and spoke to Nick Leeder… and…
Fiona: One of the things he… I asked him, what are the three big things that I should be teaching my community? What are the three big things they should be implementing into their online marketing strategies?
One of the things he pulled out was video, you know? So the fact that Nick Leeder from Google is telling us this, and also I guess with all the changes, you know, with Google algorithm, and in Penguin and Panda in the last 18 months, it’s all about content and content marketing. A lot of studies have shown that people prefer to watch videos rather than read.
So we really need to give people what they want. So, for our community that are listening, uh, this is a very relevant topic, so I just wanted to point that out first. Uh, now we spoke just a moment ago about the conversion video that we have just finished filming, and the process that we went through was just amazing. So can we talk about… the…
Tyrone: Thank you!
Fiona: It was! And you, guys, have been so incredibly easy to work with, and your knowledge and expertise have really impressed me, but that’s why I think I really want to bring you guys into the community here, so you can share some of that with everyone.
So shall we start with the beginning…? Obviously, we met at an event, we were speaking about my needs about wanting to really improve my presence. Uh, and the first thing you suggested was that we have a meeting to discuss the strategy. So can you just go through what we did into that first meeting?
Tyrone: Well, essentially, we came over to sit down with you and said, ‘Look, what do you want to achieve about this video? And how many videos do you want to create?’. That’s really where we first started. And then from there we put in the strategy, sitting down with you, asking you what are some of the things that your community is needing to find out, or the audience… We just first wanted to target and break down what the audience is going to want from you. Because if you know exactly what you are going to meet targeting at, then it is really easy to work backwards from there and create the right video or the conversion video that for them.
So we just sat down and said, okay, what are some of the pains, the issues that your audience is facing, that your market is facing? And then from there we said, okay, what are the other things that we gotta just ask the questions and then really, really narrow down and focus on what that audience is.
Then, I think from there we discussed about what are going to be some of the Calls to Action that you are going to be giving them, or asking them, and then also what are some of the other things that you are going to be giving them away as well, such as your business diagnostic tool that we were talking about as well… And we incorporated that into your whole video.
And that whole process took about… an hour or so?
Tyrone: Yep, and we just went through and said, okay, this is what we are going to do. Then we go away and we sit down to write a script for you, and that script is something that we worked together on the draft and then if you are happy with it, then we go to the process of filming. And that’s where we have landed with you here today.
Fiona: Yeah, now can we, can we go… You mentioned the script – and that’s what I really want to drill down into now, because there’s a formula, isn’t there? (the boys giggle) So, are you willing to share the formula with our community?
(they all laugh out loud)
Fiona: (laughing) Come on…
Justin: (laughing) Okay… fine…
Fiona: Pretty please.
(they all laugh)
Justin: Well, what’s interesting is that the formula that we use … if you are familiar with a lot of copywriting and stuff like that, you will actually notice it happens in other formats or other areas in different forms of copy. And.. have you heard of the AIDA principle?
Fiona: I have, but please explain that to everybody.
Justin: Okay, I can’t quite remember what they stand for.
Tyrone: So “A” stands for Attention, “I” stands for Interest, “D” stands… no.
(laughing out loud)
Tyrone: “D” does stand for Desire, and “A” is Action, which is the Call to Action.
Justin: Cool! So, yeah, with Attention – the very first part – you would probably notice with a lot of our videos, we always try to start with an opener, or just a pattern interrupt.
Justin: And I suppose we should explain what a pattern interrupt is…
Fiona: Yes, definitely.
Justin: Back in the old days, when someone would read the papers and go into the Classified section, everything would just be written in black ink, with normal headings and everything. But one day some really inspired marketer decided to change his text to red ink instead. And what this did was it broke the pattern. So when people were reading through the newspaper at the Classifieds, they saw this one red ad – it might not have been relevant to anything at all of, you know, what they were interested in doing – but because it was in red, it broke the pattern and they read that particular ad.
So the same principle applies to… everything, basically. You want to be able to get attention straight away. It doesn’t matter if it is not your target audience or whatever, but if you can get their attention, there are more chances that they are going to read, or watch the rest of your whole video.
So we always come up with an opener for our videos, and with your video we kind of come up with a really cool sort of … I don’t know when this podcast is going to be released, so we might not…
Fiona: We won’t share the secret yet!
Justin: Oh, okay
(they all laugh out loud)
Fiona: (laughing) You’ll have to go to SuperSavvyBusiness.com and check out the video!
(and they laugh out loud)
Justin: So yeah, uhm, we’ll just try and do a pattern interrupt – an opener – and how that relates to the AIDA formula it’s that it’s just your attention grabber.
Justin: Next, what we do is we position the person in the conversion video, because we spoke about this early, but you need to have this “Know-Like-Trust” relationship before you buy from someone. And the easiest way to get someone to trust you is to position yourself as an expert, because people trust experts.
Fiona: Mmm… And I think when online, it’s really important – more than ever – to generate that trust.
Justin&Tyrone: Oh, yeah…
Fiona: But it is also very hard to do that.
(Justin and Tyrone laugh)
Fiona: So how do we go about doing that, guys?
Tyrone: Well, you can pretty much, sort of, put it right there. It’s… subconsciously people don’t realise, but when you say, “I’m so and so from … author of this, or speaker of this”, people automatically think that you are all this. So let’s just say, for example, “I’m Tyrone from 5 Minute Video Marketing, author of 5 Minute Video Marketing book, speaker on 5 Minute Video Marketing, etc”.
If you pre-emphasise or set up the.. your authority, and also set up your expertise when you are introducing yourself, subconsciously people think, “Oh, wow, you know, he’s a speaker, he’s an author!”, but if you don’t say anything, you just say,“Oh, hi, it’s Tyrone!”, they are just going to go, “You are an ordinary guy, or ordinary person”.
So the whole way to do that is to really just set up your introduction or your brand positioning. In this instance, for example, like yourself, Fiona, we went like, “Hi, it’s Fiona from Super Savvy Business dadada”, you know?
So that’s how we do it.
Fiona: Yep. And social proof comes into it as well, doesn’t it? How do you integrate that?
Tyrone: Well, social proof is something along the lines of where you have been featured in media publicity. So you might have been featured on Sydney Morning Herald, like yourself has, The Age, etc. You can also say you have (number) fans on the podcast, you can also say that you have got this number fans on your Facebook page. When you have those kind of things and you say the numbers, that is social proof, and you can utilise that as well inside your video.
It’s quite easy to insert these things into the video, it’s just really in the post-production process, but as long as you say it, it is obvious.
Justin: And I suppose if I could just add another cool thing with social proof that you can do, it’s just ordinary testimonials.
Justin: Because as much as you tell someone what you have done and how good you are, if someone else says, “Oh, man, you should try this pizza shop up the road”, you are going to try it even if that pizza owner… the owner of that pizza shop has told you about how good his pizza is, you know day and night, you won’t necessarily believe him because he’s got a motif for how good his pizza is.
However, if someone else just recommends whatever it is, word of mouth is probably the most powerful way of providing a social proof, but also getting relevant, uh… what’s the way of just saying?, of just buying traffic, I suppose.
(they all laugh)
You know, buyers who will come and will actually buy stuff from you. So yeah, I mean, social proof is good in both ways, where you can, you could.. you have to tell people what you have done; so as Tyrone’s saying, if you are the author of a book, please tell everybody, “Hey, I am Justin, the author of Sneaky Video Marketing Secrets”, or if you are the founder of a website or a company, just tell people what you have done and that will immediately establish you as the expert within your niche, and then get where you have been featured, and also if other people like what you have done, definitely get them to.. to tell it to people! (laughs)
Tyrone: Testimonials are fantastic, you can get lots of them, lots of written, video testimonials even better, you know? And we’ve just done one today with Fe, so …
(they all giggle)
Tyrone: You can definitely boost your branding without you having to say anything.
Fiona: That third party referral goes a long way and has a lot more punch than, like you say, standing up and from your ‘soap box’ and talking about yourself…
So, okay, so we’ve gone through the first few stages of scripting these videos; what’s the next one?
Justin: Okay, so I believe it is the “I”, which is the Interest. And how we sort of do this is we talk about problems. As an entrepreneur, what you are essentially doing is solving people’s problems; people pay you to fix – either through your services or your products – to solve a problem that they have at the moment. So, with the video that we made with Fe today, we got… When we were doing the scripting, we asked her, “What are the main things that your customers or the people that you work with have issues with?” And I remember she was telling us things like, “They have issues…
Tyrone: …with guidance – they need guidance, they need direction – also, they love to find out what the latest technologies are’. There’s quite a… yeah…
Fiona: Mmmm… exactly.
Tyrone: So when we found out that those were the main issues, then we were able to come up with a really really laser-target focus script, that way..
Justin: And I suppose, one specia… one way, one thing that you have got to remember when you talk about problems is you have got to be very specific and very concrete in the language that you use to describe, uh, the problems that people face.
So rather than just glossing over and saying, “Oh, is internet marketing hard?”, you have got to talk about specific things that people go through, like, “Have you bought one of those push-button courses where you go in, you make a thousand of these websites, they go up into Google and then Google changes the algorithm or whatever it is, and all of a sudden, overnight, everything just disappears?”
Because people… they want to know that you understand them. And to get them interested in what you are talking about they need to feel that, “okay, this person knows me. He/she has been through this before and she has worked with people that have been through this before”.
Fiona: Yeah, and I think that’s a really big thing for, you know, your target market to feel like you really do understand them and that, you know, you are talking their language as well. And I think that’s a really important thing, too.
And that’s one of the things that I noticed when you scripted the video that we recorded: you were using a lot of the language that I know that my target market uses when they are describing what their pains and frustrations are.
Tyrone: And just also note that point as well, to… when you do use that kind of language and really focus that video on the target market, it helps you really cut out all the clutter, because there are a lot of people obviously on your website and they may not be your target market so you don’t want to waste your time with them.
And as we discussed, it’s easy to do that inside the video, because when you are talking to them they will really resonate with you inside that video. And that makes it a lot easier for you to be able to potentially offer your services and also products down the track as well.
Fiona: Yeah, to bring in the right people. Yeah, exactly. Fantastic!
Okay, so we have gone through the third stage; what’s the next one? The final one, hehe.
Justin: Well, we actually, we sort of cheer a little bit. This is where…
Justin: This is where our formula slightly differs from the AIDA sort of formula, because they always have the “A” right at the end.. the Call to Action… But we, if you have noticed, we shove the Call to Action as often as possible. Uhm, so actually we shove in the Call to Action straight after we talk about the problems of the people. And I suppose with the Call to Action, basically, to get a conversion environment you need two things:
1. You need to be able to tell people what they are going to get, or what you have got
2. And how they are going to get it.
And that is essentially what you need for a conversion environment. All of this AIDA thing is just to get people interested. So we always make it very clear to tell people exactly what they need to do. So once we have the problems we got you to introduce your solution, which was the… business…
Fiona: The audit.
Justin: The audit. And we made it very clear that on your website there is going to be an optin box, like an email opt in and then a button just below it, and then we made it very clear that they had to leave their email in the box and then click the button below to grab their free copy of the business audit.
Fiona: Yea, and one thing I suppose I’d like to point out for.. you know, those of you who had been to sales pages, landing pages with, you know, the long copy on them… You don’t have to get all the way to the very end of that long page before it says ‘Buy now!’ or ‘Click here’ to download..’whatever’…
There are several Calls to Action throughout that long copy. And I guess what you are doing is taking that very same technique and applying it in the video. So I think it was three times we had the Call to Action in the video?
Justin&Tyrone: Yes, yeah…
Tyrone: So if you have a look at any sales page that you are talking about, personally I don’t like reading long copy, but a lot of marketers use it, because they know it still works. And you’ll find that there are lots and lots of Calls to Action, sometimes anywhere in the vincinity of 20 Calls to Action all the way down to the sales page.
So what we have done is instead of say… do it.. it might take you half an hour to read the sales copy… we do it all within like 2 minutes or something like that in the sales video. And a lot of people like that instead because we are sort of lazy as humans, but it really really just cuts that and then gets the message across and then therefore they take the action much faster and it helps you get your leads into the funnel much faster as well, too.
Fiona: Mmmm, so this type of process that we are talking about – obviously, we’ve done this video to go on the Super Savvy Business homepage – but if we were designing a video for a landing page it would be the exact same formula, wouldn’t it?
Justin: Pretty much.
Tyrone: Yea, yea.
Justin: Uhm, we probably might tweak a few little things, but essentially we are going to follow the same formula. And yes, as you sort of mentioned, I mean maybe we could share our sort of video as well, but you’ll see that we sort of… we’ve got the AIDA format, but we have 7 or so Calls to Action at the end. And at the end it’s literally just Call to Action, Call to Action, Call to Action, Call to Action, Call to Action, Call to Action, where we just tell people, you know, ‘Sign up!’, have you signed up, ‘Why haven’t you signed up?’. And you know, it’s sort of.. we can get away with it because it’s that sort of … our… I don’t know, the brand of our company…
Tyrone: Exactly, yeah.
Justin: But, I mean, there are cleverer, there are clever ways to fit in the Calls to Action as often as you can.
Fiona: Yeah, and I guess, you know, the brand that you guys have, you can actually have a lot of fun with the Calls to Action. And it’s actually quite hilarious to watch. It gets to the point where ‘Oh, okay, now I’m digging!’. (the guys laugh out loud) It’s always like you are laughing because you know you just have to do it, just… you know.
But let’s say for instance that someone was in a business where, you know, maybe it was… you know, more serious, a little bit more professional – you know, I’m not saying that you guys are not professional (the guys laugh) – but you know what I am saying; maybe a little bit more of corporaty sort of style…
Justin: Yeah, yeah, yeah.
Fiona: How could you do that? So you think that… how would you approach them?
Tyrone: We’ve got some really good examples. Probably the one that we talked about – the bit where there’s a hundred that, that particular video made over $100,000 for that client – we professionally inserted the Calls to Action and essentially it was very straightforward, like ‘Sign up here right now and click on here’.
And instead of just using the person that was speaking in front of the video, we also overlay some graphics, some images, we also changed it a little bit, but essentially, you can do it over and over many, many times, with just slightly a bit of a tweaking to the message.
Instead of saying ‘Call to Action here’, like you might say, ‘Please sign up’ or ‘Sign up here to receive your free quick start guide’, you might say, for the next call to action, ‘Now if you don’t sign up now, you might miss out, but still sign up here on the right’. Just slight tweaking but you can do it over and over again in a very professional way. It doesn’t have to be always […], it can be quite serious as well. But you don’t want to be too serious, though.
Fiona: (laughs) Yeah, I mean I guess, I mean I have read a lot of studies from split tests from some of the top level marketers that do say how important it is to tell people exactly what to do and what to expect when they do it. And you know, that’s what you guys have followed.
And even, I guess, if we move away just a little bit from the video side of it and we talk about that optin form which sits right next to the video or below the video – wherever you position it – I suppose attention needs to be taken even down to the text that you put on that button that they click. Uuuh, you know, so for instance, ‘Submit’, or ‘Register’. Obviously, a lot of us have learned now that those words aren’t necessarily going to be the highest converting words.
So what have you found has worked really well for you as far as words for your button?
Justin: I guess, you know, as you are saying, you know, telling people to submit is not exactly, uhm…
Tyrone: Submit now!
(They all laugh)
Justin: Does that sound very appealing? I don’t think so. Would you like to submit?
(They all laugh)
Tyrone: Coming back to it …
Justin: (still laughing) Oh, you rescued the situation, Tyrone. You know, ‘Coming back to it…’. What we’ve used very successfully is if you click on that button that says ‘Get instant access now’ most people respond to that Call to Action quite well and not the ‘Submit’ button. (laughs again)
So we use very persuasive language, but at the same time language that people can really understand, because when they think, ‘Instant access, uh, cool, I want it right now!’. they will just click on that button. And when you say it, people think, ‘Instant access, wow!’, you know? It’s instant gratification.
Tyrone: Another one that we use is just, uhm, ‘Yes, give me my free copy’; and by saying something like, ‘MY free copy’ it’s almost like it belongs to them. So you are not really forcing it into them or something like that, they are kind of just acknowledging that, ‘Alright, this is my free copy of the business audit, this is why I’m, you know, this is free, this is actually belongs to me. If I leave my email here I’ll get it sent out to me straight away’.
Fiona: Yep, fantastic. Uhm, just before we wrap up, guys, I mean obviously we’ve gone through a process with, you know, lots of studio lighting and microphones and you know, top level cameras.
So if people in our community are listening to this podcast and getting really excited about, you know, writing their scripts and creating these fantastic conversion videos but maybe they do not have access to all this, you know, all this fancy equipment… I mean, I’ve seen you guys use some really simple stuff with great results.
Can you just share with everybody how simple it can really be to create a good quality video?
Fiona: Just in the last few minutes before we wrap up.
Tyrone: Okay. Well, it’s actually not at hard as most people think it is. It’s just a matter of having lighting … actually, it runs through a three process thing:
3. Video equipment
Those are the 3 main components that are most important. Most people think that you might need a very good video camera, but it’s actually not that necessary; if you’ve got an iPhone or an iPod you can even use those to record videos.
So what we really emphasise on heavily is the lighting and the sound, and we make sure that we have those crisp and really really good. Now we are using soft boxes which you can buy locally around here for like $200 or something like that, and it lights up really well, as you have seen just today.
Tyrone: It lights you up really well and you’ve got a nice white background as well; so that’s not that expensive and it’s just setting it up in the right way. As you’ve seen today too (laughs).
Fiona: Yes, yes (laughs).
Tyrone: Sounds – you can use a lapel mic – we recommend now, we have been using this new one with the iPhones for example called the RODE smartlav. I mean you can pick that up for maybe around, $65-$50 or so, and that’s a really really good mic as well.
Alternatively, if you want to go for something that is wireless which is what we use, is the Sennheizers G3EW100 – I don’t know exactly, but specifics, we’ll, we’ll get you the links over to your subscribers to find that out. That can set you back about $650 or around $750 or so, so you don’t need to invest in that – really expensive – if you don’t need to, you can just start off with a simple lapel mic and then finally just a video equipment.
So we are using a Canon 60D, which is one of the popular DSLR cameras and as I mentioned, you can either use something like that or even an iPhone – that piece should be enough to record your videos and that’s how simple it was!
Fiona: Yeah, so if people wanna go basic, all we’re talking really, is an iPhone or a smartphone device that has video function; we’re talking about a lapel mic which might cost a $50 and perhaps some lighting for a couple of hundred.
Now, okay, so they have created their video; uh, how do they then go about editing it? I mean, I am a big fan – I am on a Mac – and I use Camtasia studio just because I think it is quite user-friendly. Uhm, what do you guys use? What do you recommend?
Justin: Okay, so, we actually, we use quite heavy duty software, uhm, that probably…
Fiona: Too difficult.
Justin: Yeah! (laughs)
Fiona: Alright, so for a newbie what would you suggest?
Justin: As you are saying, Camtasia or Screenflow, or a really really good program for the beginners to use is so simple, like you’ve got the nice timelines and you can sort of cut and you can edit and you can do titles and stuff like that…
Justin: Another option you can use is iMovie on the Macs, which is free and I believe it is Windows Movie Maker on Windows computers…
Tyrone: Which is free as well.
Justin: Which is also free. And… I’m just trying to think if there’s…
Tyrone: Well, as Fe said, Camtasia is good as well on a PC so if you are a PC user, Windows Movie Maker or Camtasia Studio on the PC are very good programs. And as we said, just a Mac the ScreenFlow or the iMovie are very simple, basic, but they are very efficient and easy to use, you know? I use ScreenFlow all the time for recording and editing videos.
Fiona: Yeah, they are pretty intuitive programs, aren’t they? I guess the main reason why I stayed with Camtasia is because when I was on a PC I had Camtasia Studio, so I just bought Camtasia for Mac and, you know, I already knew how to use it. Uhm, so when I do my Ultimate Web Blueprint Workshops I demonstrate live at the workshop how you can edit the video in the space of 5 to 10 minutes, you know, once you set up your masterfile, so…
Look guys, I have really enjoyed working with you to create this video and I am super excited to be able to bring you to the Super Savvy Business community to explain.. you know, this process we’ve been through.
Tyrone: Oh, cheers…
Justin: Yeah, I mean, likewise, we were sort of saying before, when we work with someone who is able to get in front of the camera and speak and stuff, it really makes our jobs so much easier because not everybody can get … Like, we’ve had people like CEOs who can talk in front of thousands of people, millions of people on stage, but as soon as you put the camera up in front of them they will.. Literally, this one dude looked at Tyrone and just said, ‘So what do I do now?’ (laughs) You know? It really really does help, and we’ve had a great time today as well…
Fiona: We have had a ball, with the laughs.
Tyrone: It’s been so much fun!
Fiona: I’m just hoping that you don’t use too many of those outakes!!! …
(Tyrone and Justin laugh out loud)
Justin: We might sort of put it out for the listeners of the podcast so now …
Fiona: Oooo, I’m worried, I’m worried!
Justin: Or on a separate website, maybe. (laughs)
Fiona: Just, just one final tip – I know I said we were wrapping up, but you just said something, Justin, that I really think we need to touch on: is there one big tip either of you or both of you can give to those people who do get really scared when they get in front of the camera? What can we leave our listeners with?
Justin: It happens to everybody. I mean, I think if you do get scared in front of the camera … perhaps if you watch our first videos (they laugh), if you watch… we’ve kept them up on YouTube for this very purpose. If you watch my very first video, if you watch Tyrone’s very first video – the worst videos we have ever made! And you probably won’t even watch 10 seconds of it, you will just, you will close it straight away.
Tyrone: (whispering) It’s THAT boring! (they all laugh)
Justin: We, uhm, we’re stumbling, we’re nervous, we’re just… the lighting is bad, the audio is bad… even the video, like mine’s on a webcam, so… Uhm, but the thing is your second video is going to be a thousand times better than your first video.
Justin: Your third video is going to be a million times better than your second video. And by the time you do your fourth, fifth, whatever, when you get up to Fiona’s level or even up to where me and Tyrone are at the moment, you will just be able to punch videos out.
And, you know, everyone is scared of getting in front of the cameras. It’s not.. you might look at someone’s video like Fiona’s video and think, ‘Well, but she’s good at that; she can do that all the time’, but I am willing to bet that when you first started…
Fiona: Yes! Yes! I mean, and if you go to my other YouTube channel, FionaLewis, and you look at my early videos, you will see exactly the same story. I look at them and cringe now (they laugh), ‘Wooooow, my Gosh!’.
And I guess, and this is what I say to the people that I coach and mentor who do have this fear, is that, you know, 80% of something is better than 100% of nothing. Just get started, and like you said, each time you do that video you are going to be a little bit more comfortable, a little bit more comfortable, and before you know it, if you do it on a regular basis and turn it into a habit, you will be, you know, shooting those videos and won’t think twice about the fact that there is a camera there.
Tyrone: And also, something that I have learned as well and something someone recommended me do this as well is just talk to your friend like a cam… talk to your camera like a friend.
(they all laugh out loud)
Justin: Is that why you talk to me like, so weird? (laughs) You see me as a camera.
(they all laugh)
Tyrone: You can see we have a lot of laughs, we have a lot of fun. Yeah, it’s exactly like that, just talk to the camera like your friend and when you have a laugh like that it just makes life a lot easier and it will come through. Because essentially when people are watching they want to see who you really are personally.
Justin: And I suppose that it does help that me and Tyrone, we… when we film each other… we’re friends, so it makes it easy.
Like, I know a lot of people would be self shooting and stuff like that. And by self shooting I mean they set up a tripod and put up the camera and they try and talk to the camera and we know that’s difficult. But if you can, get your mom, your dad, your brother, your sister, your children… just someone to stand just behind the camera, try to ignore the camera and say, ‘Good day, how’s it going?’ …and that’s the sort of tone you want to make when you are on these videos because most people watch the online videos by themselves at a computer.
Fiona: Yeah, you would just let your personality shine through. Because people want to connect with you as a person, you know? Even though you are a business, they are not going to connect with the business, they are going to connect with the person.
Justin&Tyrone: Yep, so true…
Fiona: Yep. Fantastic! Alright guys, look, it’s been an absolute laugh, I wanted to thank you once again and, uh, I have already tied these guys into doing another podcast with me (they laugh) in the not too distant future.
So, uhm, if you have enjoyed listening to this latest episode of the Super Savvy Business podcast, make sure if you aren’t already subscribed that you do. Uh, you will certainly be hearing from Tyrone and Justin again when they share their pills of wisdom and their golden nuggets.
Thanks very much, guys.
Justin: Cheers, thanks Fiona!
Tyrone: Thanks, Fiona!