Marieta has no idea how to use Photoshop or Adobe InDesign. Nor does she know how to work with CSS, HTML and the like. Yet, within Super Savvy Business, she is appointed as a project manager, digital marketing expert and copywriter. Yes, she juggles many hats. She’s a good project manager without knowing how to […]
Finish The Phrase: Digital Marketing Is Like…
If chairs are like Facebook, what is digital marketing like? I pondered over this question one day as I was doing a research for one of my Digital Marketing Concierge clients. I find it funny that a brand as big as Facebook compared itself to something as mundane as a chair. But maybe that’s where […]
Content Marketing Challenge: Maintaining Ambitious Publishing Schedules
Thirsty. I think this is the best word to describe the internet. Brands and users alike are thirsty: thirsty for more content, thirsty to get to a wider audience, thirsty to consume content that doesn’t mess with users’ decreasing attention span. Noise. A good word to describe the result of this thirst. Whether you are […]
Content Marketing Challenge: Overcoming an increasing competition
In 2016, 81% of Australian businesses are implementing some sort of digital marketing strategies. (true story) Even though that is a decrease from last year’s statistics, it still means the majority of your competitors are online and implementing digital marketing strategies. And that’s by far an overwhelming number. The main goal of content marketing […]
Content Marketing Challenge: Figuring out what is working and why
Over the past four or five years, the talk has been all about how easy it is to create content for a digital marketing strategy. Heck, even I was sharing weekly tips and tricks on how every Australian business can become a brand out there. However, as I was putting out more educational content, the […]
Tips for boosting your Facebook presence when you don’t have a budget
Why it’s always the big brands and big companies that get the most out of their Facebook marketing strategies? That’s a nonsense question. If you happen to be a small business owner or are simply getting things started, you can also generate big results without breaking the bank. How? Here are a couple of things […]
Tight On Time? Try These Content Editing Tips & Publish Your Content As Easy As ABC
Does the thought of having to publish a new piece of content send shivers down your spine? Are you already envisaging the tonnes of time you will waste just writing, editing, re-writing, re-editing, re-re-editing…? If you spend more time editing your content than writing it, it’s no wonder you will try to postpone content publishing […]
10 Ways To Boost Engagement On Social Media Even When You Don’t Have Anything Important To Announce
Have you found yourself in the position of not knowing how to make your followers engage with your posts? Sometimes the best ideas are simple and catchy! As big brands (and not only!) proved it time and time again, sometimes simple content is the best idea. So use these 10 simple content ideas in your […]
E22: 3 AdWords Marketing Strategies That Enable Your Small Business To Compete With Big Brands… And Win (with Mike Rhodes)
This video is just a teaser. To listen to the entire podcast, click the Play button in the player above the video. Main podcast ideas: Who is Mike Rhodes? The Google Guy Understanding how challenging & rewarding AdWords can be AdWords Marketing Strategy #1: Remarketing AdWords Marketing Strategy #2: In-Market AdWords Marketing Strategy #3: On […]