* Workshop shows ways for time-poor business owners to increase their traffic and conversions
* Main online website traffic generation efforts should focus on content marketing
* This online strategy can be more easily achieved and leveraged using offshore outsourced staff
* Online sites like Odesk and Vworker are great places to find outsourced staff
* Virtual Staff Finder is a great agency to use for outsourcing if you don’t want to find staff yourself
Hi my name is Fiona Soutter from Super Savvy Business, and we’re bringing you this week’s Word of The Week live from the Ultimate Web Blueprint workshop in Sydney.
Learning How To Market Your Business Through Content Marketing
One of the things we’ve been talking about this morning is how much business owners want to find a way to bring traffic to their site and get conversions in a way that’s leveraged.
Because as business owners, a lot of us are time poor; we’re very busy bringing in new leads – we don’t have time to
work heavily in the online marketing space.
One of the ways you can do that is through content marketing, and to be honest, content marketing is about 80% of what your online marketing effort should be based around. And today we’re actually doing a live workshop showing you how you can actually implement that into your business.
Now on the topic of making it more leveraged, and to free the business owner up so they’re not caught up in creating lots of content. There’s one way you can get around that and that is to use offshore outsourced staff.
Now you can go about finding your outsourced staff through a variety of ways. There are sites such as Vworker and Odesk, which are great if you have the time to go and hire 
people. Or, you can use an outsource agency that can actually source the people for you.
There’s a great one if you want to work with people in the Philippines called Virtual Staff Finder, which is run by Chris Ducker, an amazing person, and I’ve found some staff through him and they’ve been really really good quality.
So that’s just one way you can get around the whole idea of creating content and doing your content marketing but actually getting someone to help you do it so that you’re not tied up in it too much.
So that’s pretty much I have for this update, we have everyone here from the workshop if you just want to scroll through at everyone – say “hi!” – and in a couple of minutes in the space of the next hour we’re going to be showing everybody how to syndicate this content all over the web and create multiple different traffic channels.
My name is Fiona Soutter and we look forward to seeing you in next week’s update.