A new blog post is ready and it looks amazing! Wow, you really like what you’ve done this time, don’t you? I mean, look at it! A beauty, perfect: full of wisdom, correct call to action, enticing for your audience, educational, it even has a backlink to an older article (which helps with SEO).
Now, all you have to do is wait for the laurels.
Whoops! Content marketing is much more than a simple blog post jotted down somewhere on your website. And if you have ever tried coming up with content for your online business, you know what I am talking about.
Whether we are talking about infographics or a simple quiz to engage with your audience, the world of content marketing is a never-ending process of discovery and creation. Unfortunately, it doesn’t come easy…
What grabs your attention when you consume content?
Let’s take this blog post as an example. Although the blog post itself is the main focus of attention, there are other things that come first: images, videos, graphics, polls, sidebars. They make the first impression… and it better be a great first impression!
Don’t worry, there is always something to work with… all you need is a little bit of imagination!
Here are some different content marketing ideas to steal:
Fun quizzes and games
Engage your followers with an exciting quiz. Think about the type of content that interests your audience, and have them answer your questions. It’s a great opportunity for you to find out whether or not your content helps people express their needs.
If you want to use social media tools, try to come up with a Q&A document from the content that has already been posted. You could answer a lot of useful questions your readers might be having, but most importantly, you’re bringing something new and fresh to the table.
Reimagine and create
Coming up with new content marketing ideas for your website is sometimes easier than you think. There is so much potential in each part of content that you share or read, you can always extract new information from it. Stealing a content idea doesn’t imply you have to copy it. It’s more about reimagining things!
Every new story you tell has to focus on a specific person you are referring to in your content. Sharing a story is not a problem as long as you shape that story into your own version of creative content. For example, you read an interesting story on a website and it reminds you of a similar one that relates to your business; writing about the similar story does not mean you are stealing the first story, it just means the first story served as a point of departure for your creation of unique content!
Click and download
Have you ever thought about making your content available for download? People tend to perceive PDF’s or eBooks as having more value and quality than regular articles. Why not try and turn your blog posts into downloadable documents to see what type of feedback you receive?
It’s always a good idea to add something new into your marketing campaign, especially if that something is creative and engaging to your audience. Playing around with content is a fun way that can help generate fresh and appealing ideas to keep your business going forward.
From brand new graphics to creating the perfect content product, your content marketing world should never lack in originality. Communicating with your audience is the most important factor in coming up with innovative content marketing ideas and helping your business thrive.
Explore every option that you have and remember that mistakes are also part of the plan.
Coleman Hawkins, a jazz musician, used to say: “If you don’t make mistakes, you aren’t really trying.” You can follow the same guiding line for your content marketing program, because it fits perfectly.