Podcast: Play in new window | Download (Duration: 1:21 — 2.2MB) | Embed
We are going to be talking about Penguin and how we are going to use a full content marketing that is going to comply with Google’s Penguin algorithm update.
It is going to be super simple very powerful and very empowering for our participants to be able to walk out of here.
Here are some examples of different ways we were able to re-purpose the above video to create multiple pieces of content that create a natural backlinking strategy:
Video:
Fiona Soutter Talks About Google Penguin Update
Podcast
The audio was stripped from the video to create an audio [mp3] which is then linked to iTunes for the Super Savvy Business Podcast
Web 2:0 [Squidoo]
Dancing With Google’s Penguin To Create a Solid Online Marketing Strategy
Article Marketing [Ezine Articles]
8 Easy Steps to Re-Purpose Your Content For Your Online Marketing Strategy
Online Press Release
Content and Marketing Leverage Demonstrated Live At Ultimate Web Blueprint Workshop
Document Sharing Sites [Scribd]
Content and Marketing Leverage Demonstrated Live At Ultimate Web Blueprint Workshop
Social Media
We then posted this blog post on social media, such as Facebook, Twitter, Google+ and Pinterest