We are going to be talking about Penguin and how we are going to use a full content marketing that is going to comply with Google’s Penguin algorithm update.
It is going to be super simple very powerful and very empowering for our participants to be able to walk out of here.
Here are some examples of different ways we were able to re-purpose the above video to create multiple pieces of content that create a natural backlinking strategy:
The audio was stripped from the video to create an audio [mp3] which is then linked to iTunes for the Super Savvy Business Podcast
Web 2:0 [Squidoo]
Article Marketing [Ezine Articles]
Online Press Release
Document Sharing Sites [Scribd]