Many entrepreneurs and business owners get confused when it comes to what’s working now online in terms of search engine optimisation (SEO) or ways to get listed in the search engines to attract customers to your website.
Google, as the dominant search engine provider, is constantly changing the way it determines what pages get ranked in their search results.
And in more recent times, they’re getting much better at cutting spammy websites from the results, sites that rely on “tricks” to get a higher ranking.
Here at Super Savvy Business, my focus is on creating a solid content marketing strategy through a mix of your website, reputable SEO methods and social media.
And it’s never been more important to follow this kind of strategy in order to be successful online.
So I’m releasing for free a special visual infographic I’ve created so you can easily see what you need to do now.
It’s called “The New Rules of Online Marketing & SEO in 2012 & Beyond”.
Download it now to understand the best way ahead to grab the attention of customers, be relevant, be talked about, be authentic, be engaged with them, build a community and provide lots of value in what you do.
It’s the perfect recipe for online success.
But what if your outsourcing team or company’s old SEO methods have left you vulnerable to Google ripping your site out of the search results?
One of the “no no” methods Google has caught up with is the use of low quality, “spammy” links to get a search engine rankings boost.
These must be given a good spring clean and removed from the web to avoid disaster.
And if you’re struggling with getting this done (costs can vary and be costly), then a new Google tool might assist. Google’s Matt Cutts announced at the PubCon marketing conference that Google is rolling out a new much-anticipated tool.
Be warned: this tool should be used by an expert, it’s not to play around with!
It’s called the Google Disavow Tool, as part of their handy suite of Webmaster Tools. It can be accessed here: https://www.google.com/webmasters/tools/disavow-links-main
It allows you to remove bad links from your link profile. If you believe your site’s ranking is being harmed by low-quality links out of your control, this tool allows you to request Google not to take them into account when making their assessment.
There has been a huge amount of controversy about the tool in the internet marketing community – with some thinking it is ‘the devil’s work’ and many still sitting on the fence.
But there’s something better you can do.
If you really want to understand the new rules of SEO, and avoid outdated SEO tactics can wipe you off the map, then next Tuesday is the perfect time for you to discover how to shield your business from disaster.
In this intensive, 1-hour live online training webinar you’ll discover:
- Why most current SEO methods are outdated and dangerous
- How to arm yourself to understand what your outsourcing company is really up to!
- How to get Google’s love in 2012 to keep your site visible in the search engines
- My thoughts on the new Google Disavow tool and when you should use it; and
- Google’s vision shared with me earlier this month at Google’s Australian headquarters: which is part of your savvy online roadmap for future SEO success.
I’ll be running this webinar at 8pm (AEDT Sydney Aus time) on Tuesday 23rd October 2012.
When you register for free, you’ll get two exclusive free bonuses. First I’ll gift you my SEO plain-language Glossary (valued at $49, yours free just for registering). And on the webinar you’ll get instant access to another exclusive gift: my expert valuable “New Rules of SEO in 2012” checklist (valued at $149, also yours free) — so some great bonuses along with lots of savvy online training to avoid the dangers of bad SEO.
To register, just click here and sign up for free.