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00:35 Repurposing your Content
01:45 Turn your Content into a Social Media Post
02:19 Systemize your Business
03:17 Wash, Rinse, Repeat in Various Business Models
03:48 Veneering
04:49 Ultimate Web Blueprint
Hi, its Fiona here from Super Savvy Business for our weekly update.
00:14 Wash, Rinse, Repeat
One of the things that I am constantly asked when I am dealing with people in our community is, ‘How do I fit in to my schedule being a mother of three and the busy business woman that I am, running multiple internet businesses?’
What it really comes down is the whole concept of ‘wash, rinse, repeat’ and I do this in several aspects of my business.
00:35 Repurposing your Content
For instance, when it comes to creating content, this is something that I covered in the recent ultimate blueprint workshop on the weekend in Melbourne was you can repurpose your content and create different formats. So, for example, let’s make a brief video, the one that I am creating now. What you can do is have that video transcribed either by yourself; or perhaps if you’ve got a VA or a team member that can do that for you. From that you can then create a blog post with the video and written content. You can also take a photo using your iPhone or maybe use Instagram to make it look a little bit nicer. And, then you got an image on that page as well.
From there, you can even strip the audio from that video and create an MP3 file and once you’ve done that of course, that turns into a podcast you can upload to iTunes.
You can see so far, from one video you created written content and audio content. But, we can go even further with that and this is something that we covered in a live workshop demonstration at the Ultimate Web Blueprint. We are going to be repeating the process on Saturday when we go up to the Gold Coast.
01:45 Turn your Content into a Social Media Post
Another example of what you can do with this content is turn this into social media posts. You can write press release about it and an article about it. There are so many things that you can do from one piece of content.
Now, of course, the good thing about this is, not only you creating lots of content which is going to spread your market leadership within your niche but you are also, creating a whole pile of backlinks in the process which what forms the basis of your online marketing strategy. So, that’s one area of my business that I use the wash, rinse, repeat element.
02:19 Systemize your Business
Another thing that I like to do is really systemize my business. So, that means that everything, all the different processes that happen within my businesses are systemized. We write down what the process is, the steps involved, little training videos, all of those sorts of things. So, that means that anybody in our team can pick up a process or a task within a business without actually having to be trained one on one.
So, basically we are documenting and sometimes I do the documentation sometimes it’s done by one of the people within my team who is responsible for that task. But, once that system is there, it is there forever. If somebody is away, sick or on holidays or if we even have a new staff member come in and that means that they can pick up that process without the time consuming task of having actually to train that person in a one on one situation. So, that means that we’ve done it once, we’ve moved on and it’s that whole ‘wash, rinse and repeat’ system.
03:17 Wash, Rinse, Repeat in Various Business Models
The final thing that I’d like to touch on today is how you can use the wash, rinse, repeat method when it comes to developing different business models on your online business. This is something I shared, once again, with participants on the Ultimate Web Blueprint and I know that I saw a few people eyes widen and the lights came on, and they had those ‘ah-ha’ moments.
It was really actually quite exciting because what I showed them is that once you’ve got a business model that works on the internet, you can then, take that business model and just put it in a different wrapper or cover over it. I call this veneering.
03:48 Veneering
What you do is take your business model and perhaps, create a new business name or brand around it. Change the offering just a little bit and then you can take that new brand, that new offering into the same niche or the same market or you can take it to a completely different market altogether.
So, that means that you’re basically taking something that works and duplicating it. But, you’re making it slightly different which means you now got another stream of income. Imagine if you were to do this three or four times and create three or four different income streams. And, this is a wonderful thing that the internet allows us to do is to create the multiple streams of income. You don’t have to necessarily have that big six figure business. Perhaps imagine if you have four or five businesses or creating very healthy five figure or four figure incomes for you and this is how you can really build up your strength and you’re positioning on the internet to have the type of flexibility and financial independency that you are looking for.
04:49 Ultimate Web Blueprint
So, this is the update from Fiona Soutter at Super Savvy Business. If you are around Queensland on the 8th of September, please come to join us at the next workshop and we will also be bringing the workshop to Sydney on the 10th of November. Please go to the UltimateInternetBlueprint.com where you can register your tickets. Come along, its lots of fun and lots of hands-on live ‘work-shopping’. So, you go out of that room feeling empowered with your ability to create content and a solid online marketing strategy. We’ll see you next week.