I joined the online marketing world in 2008, but I may as well say that was the year when I enrolled to a lifelong university. So many things have changed (even the industry received a new nomination of “digital marketing” instead of “internet marketing”!) and I have had to readjust my marketing skills on a […]
#ContentMarketingChallenge: Technology-related challenges
Marieta has no idea how to use Photoshop or Adobe InDesign. Nor does she know how to work with CSS, HTML and the like. Yet, within Super Savvy Business, she is appointed as a project manager, digital marketing expert and copywriter. Yes, she juggles many hats. She’s a good project manager without knowing how to […]
Content Marketing Challenge: Maintaining Ambitious Publishing Schedules
Thirsty. I think this is the best word to describe the internet. Brands and users alike are thirsty: thirsty for more content, thirsty to get to a wider audience, thirsty to consume content that doesn’t mess with users’ decreasing attention span. Noise. A good word to describe the result of this thirst. Whether you are […]
Content Marketing Challenge: Overcoming an increasing competition
In 2016, 81% of Australian businesses are implementing some sort of digital marketing strategies. (true story) Even though that is a decrease from last year’s statistics, it still means the majority of your competitors are online and implementing digital marketing strategies. And that’s by far an overwhelming number. The main goal of content marketing […]
Content Marketing Challenge: Figuring out what is working and why
Over the past four or five years, the talk has been all about how easy it is to create content for a digital marketing strategy. Heck, even I was sharing weekly tips and tricks on how every Australian business can become a brand out there. However, as I was putting out more educational content, the […]