Thirsty. I think this is the best word to describe the internet. Brands and users alike are thirsty: thirsty for more content, thirsty to get to a wider audience, thirsty to consume content that doesn’t mess with users’ decreasing attention span. Noise. A good word to describe the result of this thirst. Whether you are […]
Content Marketing Challenge: Overcoming an increasing competition
In 2016, 81% of Australian businesses are implementing some sort of digital marketing strategies. (true story) Even though that is a decrease from last year’s statistics, it still means the majority of your competitors are online and implementing digital marketing strategies. And that’s by far an overwhelming number. The main goal of content marketing […]
Content Marketing Challenge: Figuring out what is working and why
Over the past four or five years, the talk has been all about how easy it is to create content for a digital marketing strategy. Heck, even I was sharing weekly tips and tricks on how every Australian business can become a brand out there. However, as I was putting out more educational content, the […]
EGC Is The Key Content Marketing Trend Of 2016
I could start writing this article with a bombardment of statistics to prove my point, so you can crunch on numbers all you want. But just take my word for it: Australian digital marketers are running out of ideas for content. (if you really want to see the numbers, just scroll down to the end […]
Tight On Time? Try These Content Editing Tips & Publish Your Content As Easy As ABC
Does the thought of having to publish a new piece of content send shivers down your spine? Are you already envisaging the tonnes of time you will waste just writing, editing, re-writing, re-editing, re-re-editing…? If you spend more time editing your content than writing it, it’s no wonder you will try to postpone content publishing […]
10 Ways To Boost Engagement On Social Media Even When You Don’t Have Anything Important To Announce
Have you found yourself in the position of not knowing how to make your followers engage with your posts? Sometimes the best ideas are simple and catchy! As big brands (and not only!) proved it time and time again, sometimes simple content is the best idea. So use these 10 simple content ideas in your […]