Creating an effective digital marketing strategy for your business is the secret recipe to ensure your goals will be reached. Having all the specific tasks and steps outlined will guarantee the success of seeing results on the objectives you’ve set to accomplish. Now, for some of you, the mere word “strategy” brings waves of anxiety […]
#ContentMarketingChallenge: Technology-related challenges
Marieta has no idea how to use Photoshop or Adobe InDesign. Nor does she know how to work with CSS, HTML and the like. Yet, within Super Savvy Business, she is appointed as a project manager, digital marketing expert and copywriter. Yes, she juggles many hats. She’s a good project manager without knowing how to […]
Finish The Phrase: Digital Marketing Is Like…
If chairs are like Facebook, what is digital marketing like? I pondered over this question one day as I was doing a research for one of my Digital Marketing Concierge clients. I find it funny that a brand as big as Facebook compared itself to something as mundane as a chair. But maybe that’s where […]