00:18 — Using white hat strategies for long term success with Google
00:38 — Beware of getting penalised with bad links from outdated SEO methods
00:54 — Using black hat strategies meant a website owner ended up on page 50 of the search results
01:15 — At the Ultimate Web Blueprint we are learning SEO the right way with white hat strategies
Hi, my name is Fiona Soutter from Super Savvy Business and here I am in Melbourne at the Ultimate Web Blueprint.
We’ve got some fantastic business owners with us here today and we’re talking about the new rules of SEO.
00:18 Using white hat strategies for long term success with Google
These are the strategies that have longevity. These are the strategies that Google is looking for and are actually going to give you consistent results and bring you targeted traffic to your website.
00:38 Beware of getting penalised with bad links from outdated SEO methods
The problem is there are plenty of SEO gurus out there who are still practicing out-dated SEO methods. And what this means is that business owners are potentially having bad links built to their website, which can damage the results that they get.
00:54 Using black hat strategies meant a website owner ended up on page 50 of the search results
In fact, I had a client come to me the other day, and her website was still on page 50 for her targeted keywords, and we had a look at what was happening with her SEO team who she had outsourced to, they were still practicing some really old, out-dated methods and what we call black hat methods.
So this can be a real problem for business owners.
01:15 At the Ultimate Web Blueprint we are learning SEO the right way with white hat strategies
So here I am today with these fantastic people and we are learning the right way to do things. And we’re going to be going through the process live in the room in a workshop environment.
My name is Fiona Soutter, this is an update from Super Savvy Business, we’ll see you again next week.