00:10 Fiona Soutter shares a live demonstration
Hi, my name is Fiona Soutter and I’m here in Sydney at the Ultimate Web Blueprint with some wonderful people … would you all like to say “hi!” …
00:19 Google Penguin Changes the SEO landscape
So today we’re talking about the new rules of SEO in 2012 and how Google has changed the way that it works. The Google Penguin update this year — and there has been multiple different updates — means that there has been a return to focusing on good quality content on websites.
00:36 Re-purposing your content to save time
So today we’re going to show live, in the room, how you can create content in multiple, different formats, all stemming from one video.
We’re then going to be syndicating this content throughout multiple channels on the internet so that we can drive traffic through many different forms.
So guys, I just want to say we hope that you learn from this process and thank you to everybody in the room for being our superstars and would you all like to say “see you later!” … bye!